Due to the lack of in-house design and marketing, the IT team outsourced the website design and development to multiple external agencies, which led to a mismatch of graphics and fundamental design and accessibility issues.

I was first tasked to re-design the website for their Chime product while under the spotlight due to CafeX disputing with Amazon over the name Chime. The product spoke for itself being one of the first solely online web conferencing solutions. Using a short video highlighted on the homepage, I aimed to quickly showcase the product and improve the CTA for starting a meeting. I also looked to enhance imagery, graphics and design inconsistencies across the website.

Including the Chime website, CafeX had multiple websites for their various products. Not only was this difficult to maintain, but it was also proving to be a poor user experience and diverted focus from the CafeX brand. I worked with the freshly appointed CMO to develop a strategy to consolidate the websites, re-designing the main website to have sub-product feature pages, and a new resources area and blog to increase outreach.

On a technical note, I built the new websites integrating DjangoCMS as the content management system, allowing the newly established marketing team to edit the content easily. I had to learn python and Django in a short time with the help of great engineers.